Spinal Cord Injury Ontario (SCI Ontario) hosts an annual fundraiser called The Wheelchair Challenge, which includes a wheelchair relay program. The event aims to raise funds for people with spinal cord injuries, allowing them to receive the necessary resources and support. To ensure the success of the event, SCI Ontario needed to create a sponsorship program that would encourage donors to contribute and unite the community.
Working collaboratively with two designers, the sponsorship program was developed, with one of the designers taking on the role of Art Director. The primary goal was to create an engaging and informative program that would motivate sponsors to contribute to the cause. The team took into consideration the branding and message of the event to ensure that the program was consistent with the overall vision.
The sponsorship program included detailed information about the event, such as its goals, objectives, and past success stories. It also outlined various sponsorship opportunities for different types of donors, such as corporations, individuals, and community organizations. The program was designed to showcase the impact that each sponsorship level could have, encouraging potential sponsors to donate more.
The collaborative effort between the designers resulted in a visually engaging sponsorship program that not only united the community but also attracted new donors. The Wheelchair Challenge was able to raise a significant amount of funds, which were used to provide much-needed resources and support to those with spinal cord injuries.
Overall, the success of the event demonstrated the importance of having a well-designed and executed sponsorship program. The collaboration between designers resulted in a high-quality program that was both informative and visually appealing. The program played a significant role in attracting donors and achieving the fundraising goals for the event.