Project Description
SPORTS PRINT PROGRAMME
The programme originally started out as a 2D design with a different name. After a few months of establishing the design style, the events team decided to try a different approach.
We came up with the idea of portraying the event as a high-energy, high-competitive event – and to convey that feeling of excitement throughout.
The result was a revamp of the programme with more colour and electrifying elements.
CREATIVE DIRECTOR
RODNEY RONQUILLO
DESIGNERS
RODNEY RONQUILLO
TOOLS/ SOFTWARE
Adobe Photoshop
InDesign
Click any of the thumbnails below to view a larger version
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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