Project Description
Lego Land – 3D MODELLING AND ILLUSTRATION
This Lego land scene was one of the first ideas we were exploring, to see if it would fit the 2017 annual report for our client. This would be a fun take on the theme of rebuilding an organization, using Lego as a metaphor.
Although creating a Lego scene in some way should be less complex than, say a hollywood 3D project which uses millions of vertices and points on the object models, a lego scene made up of many characters and backgrounds is no different.
In fact, this scene alone had thousands of objects, vertices and over half a million points to make up the objects as a combined whole. This also included image maps, plus the use of radiosity and clean anti-aliasing.
So plenty of point reduction had to be applied to this project, in order to continue producing the model and eventually, a 3D animation, to be displayed for the project
CREATIVE DIRECTOR
GILLIAN LYNNE-DAVIES
ART DIRECTOR
RODNEY RONQUILLO
DESIGNER
RODNEY RONQUILLO
3D MODELLING
RODNEY RONQUILLO
TOOLS/ SOFTWARE
Adobe Photoshop
Lightwave 3D

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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