The video touches on the emotional experience of having been through and living with a Spinal Cord Injury and the gratitude one has for the people who have helped through the process.
The creative team took the approach of focusing on this emotional moment, by having in-your-face zoom-in cutaways whenever the Anthony spoke about anything that was either serious or something that he was very grateful for. It was a way to have Anthony become more personal with the viewer.
After having watched the video in it’s entirety, the staff at the client were touched by Anthony’s message, some were even emotional by it.
Other elements that were created for the video were the wireframe 3D animation and motion graphics.