The organization too part in the worldwide event called Giving Tuesday, as the majority of the organizations in the world were celebrating this one day.
One idea was to put a branded, creative spin on the Giving Tuesday logo, so that it would represent the organization for spinal cord injuries.
We used actual catheters as well as a lubricant tube to make up a portion of the Giving Tuesday logo. This took quite a bit of photography and professional lighting, as well as tweaking in Photoshop.
The result is a logo that represents people living with a spinal cord injury in Ontario.
Also below are some of the previous Giving Tuesday logos with different applications, such as taking a photo of the designer’s hand