As Giving Tuesday approached, the team at SCI Ontario knew they wanted to participate in this worldwide event. However, they wanted to put their own unique spin on it to showcase their organization’s mission and values. The idea of creating a custom logo that would represent spinal cord injury patients in Ontario was born.
To create the logo, the team turned to actual catheters and lubricant tubes, which are commonly used by people living with spinal cord injuries. The tubes were arranged in the shape of a heart and photographed in professional lighting to achieve the desired effect. The resulting image was then edited in Photoshop to create a branded and creative spin on the original Giving Tuesday logo.
The design process was not without its challenges. Getting the lighting and composition just right was a time-consuming process, and it took many iterations in Photoshop to get the logo looking perfect. However, the end result was a stunning logo that truly represented the spirit and mission of SCI Ontario.
The heart-shaped logo was used in various marketing materials, including ads and social media posts, to promote Giving Tuesday and raise awareness about spinal cord injuries. The design received positive feedback from the SCI Ontario community, and many people appreciated the creative use of medical supplies to create a powerful symbol.
The success of this project can be attributed to the team’s commitment to showcasing their organization in a unique and impactful way. By using actual medical supplies to create the logo, they were able to make a powerful statement about the challenges faced by spinal cord injury patients, while also showing their resilience and strength.
In the end, the Giving Tuesday logo became much more than just a design – it became a symbol of hope and inspiration for those living with spinal cord injuries in Ontario. The project was a testament to the power of creative thinking and design, and it was a great success for SCI Ontario.