Project Description
Giving Tuesday – LOGO DESIGN
The organization too part in the worldwide event called Giving Tuesday, as the majority of the organizations in the world were celebrating this one day.
One idea was to put a branded, creative spin on the Giving Tuesday logo, so that it would represent the organization for spinal cord injuries.
We used actual catheters as well as a lubricant tube to make up a portion of the Giving Tuesday logo. This took quite a bit of photography and professional lighting, as well as tweaking in Photoshop.
The result is a logo that represents people living with a spinal cord injury in Ontario.
Also below are some of the previous Giving Tuesday logos with different applications, such as taking a photo of the designer’s hand
CREATIVE DIRECTOR
GILLIAN LYNNE-DAVIES
PHOTOGRAPHY
RODNEY RONQUILLO
DESIGNER
RODNEY RONQUILLO
SKILLS/ TOOLS/ SOFTWARE
Adobe Photoshop
Photography
Click any of the thumbnails below to view a larger version
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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