Gala Programme – PROGRAMME DESIGN
In addition to creating the True North Gala theme for the 70th anniversary, we were also asked to create additional projects, such as the Gala’s programme. This particular project needed to be created in an aggressive timeline of 2-3 days.
The programme had to be created in a smaller format. We decided to use folded 8.5 x 11 format. We also needed to create numerous maple leaves to add to that Canadiana motif.
The result was a programme that represented and gave life to the event itself, utlizing some branding colours while injecting a gold colour to give it a luxurious feel.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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We enjoy partnering with people and organizations and helping them achieve their marketing, communications, design and multimedia goals. If you have a project that you’d like assistance with, connect with us and let’s help you achieve the success together.