In addition to creating the True North Gala theme for the 70th anniversary, we were also asked to create additional projects, such as the Gala’s programme. This particular project needed to be created in an aggressive timeline of 2-3 days.
The programme had to be created in a smaller format. We decided to use folded 8.5 x 11 format. We also needed to create numerous maple leaves to add to that Canadiana motif.
The result was a programme that represented and gave life to the event itself, utlizing some branding colours while injecting a gold colour to give it a luxurious feel.