We are like a sailboat – MOTION GRAPHICS ANIMATED VIDEO
This animated video was a full blown production to be used at the organization’s Annual General Meeting back in 2015, to introduce the incoming CEO who was going to take the place of the retiring one. The Creative team came up with an idea to represent the organization in the form of an animated, storybook-like video, complete with illustrations, animation, sound effects, music. To fulfill the AODA requirements, captions were created.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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