Be the Change 2015 Event Handbook
An All Staff Meeting was held in March of 2015 and the Marketing Communications team was tasked with designing a headbook, in addition to preparing materials, micro websites and props for the event itself. Since the theme for 2015 was “Transform”, the team came up with an idea of using butterflies as a theme to represent transformation and growth.
The one challenge that the team had to work with was the amount of time needed to get the Handbook/Programme produced before the All Staff Meeting event. This also meant acquiring all resources, files and content that needed to be proof-read, corrected, plus additional conceptualization while preventing any scope creep along the way. As you’ll notice in the handbook, the organization’s branding theme colours are represented in every page.
The project was succesfully completed 1 week before the event and had received enthusiastic feedback from the staff.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
We enjoy partnering with people and organizations and helping them achieve their marketing, communications, design and multimedia goals. If you have a project that you’d like assistance with, connect with us and let’s help you achieve the success together.
